135,19 €
168,99 €
Marketing: Real People, Real Choices [Global Edition]
135,19 € 
- Išsiųsime per 10–14 d.d.
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.…
135.19
2025-06-29 23:59:00
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- Autorius: Michael Solomon, Elnora Stuart, Greg Marshall
- Leidėjas: Pearson
- Metai: 2022
- Puslapiai: 656
- ISBN-10: 1292434384
- ISBN-13: 9781292434384
- Formatas: 21.4 x 27.2 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -20 % nuolaida šiai knygai su kodu ENG20
Marketing: Real People, Real Choices [Global Edition] + nemokamas atvežimas! | knygos.lt
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Aprašymas
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.EXTRA 20 % nuolaida
135,19 €
168,99 €
Išsiųsime per 10–14 d.d.
Kupono kodas: ENG20
Akcija baigiasi už 4d.11:59:05
Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Michael Solomon, Elnora Stuart, Greg Marshall
- Leidėjas: Pearson
- Metai: 2022
- Puslapiai: 656
- ISBN-10: 1292434384
- ISBN-13: 9781292434384
- Formatas: 21.4 x 27.2 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
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